Net Zero for Water? It’s More Complicated Than That

As net zero emissions become the standard for sustainability-minded corporations worldwide, this carbon mindset is being misapplied to water as we hear more and more about “net zero water.” But the truth is, water is more complicated than that and cannot be distilled down to an accounting exercise due to its unique traits. In general, […]
From an “Open Sewer” to our Greatest Asset: How Milwaukee Overcame a Legacy of Industrial Water Pollution

It’s a gorgeous sunny evening in downtown Milwaukee, Wisconsin. On the Milwaukee River, two friends call out to each other as they paddle their kayaks under the Water Street bridge. Milwaukeeans enjoy the riverwalk in the Third Ward neighborhood. Photo courtesy of Visit Milwaukee. A couple enjoying a drink on the patio of their riverfront condo raise […]
Businesses Becoming Great Lakes WISE

Anyone who pays attention to water knows the vital importance of the Great Lakes. It’s one of the world’s largest freshwater systems, holding 21 percent of the world’s surface freshwater and 84 percent of North America’s freshwater. This water is critical to life but also to commerce. Milwaukee’s access to Lake Michigan and the businesses […]
An Urgent Need for Water Stewardship in Food & Beverage Processing

Changing mindsets to reduce water waste. Without water, there is no food. This truth is often applied to agriculture, but it is valid at all stages of the food and beverage production process. In fact, a 2021 Barclays analysis finds that the consumer staples sector—which includes food, ingredients, agribusiness, meat, beverages, tobacco and household and […]
Council of the Great Lakes Region and The Water Council Partner to Accelerate Water Innovation and Stewardship

FOR IMMEDIATE RELEASE: JUNE 28TH, 2022 CHICAGO, IL / June 28, 2022 – Today, the Council of the Great Lakes Region (CGLR) and The Water Council (TWC) announced a partnership to deepen ties and accelerate water innovation and stewardship in the bi-national Great Lakes region, the engine of the North American economy and guardian of […]
Great Lakes WISE

Accelerating Water Technology and Stewardship Together A Meaningful Partnership The binational Great Lakes region, North America’s economic engine, is the guardian of the largest surface freshwater system on the planet as well as vast supplies of water in underground reservoirs. To ensure this precious resource is used wisely and is protected for future generations, the […]