Measuring What Matters: Household Water Use in the Great Lakes Region
“Measure what matters” and “You can’t manage what you can’t measure”: those may be old clichés, but they’re still goodies! Business managers everywhere know that tracking important metrics and trends and understanding the drivers behind them is essential to strategic decision-making and course-correcting when necessary. But in the world of water management, good measurements can […]
Net Zero for Water? It’s More Complicated Than That
As net zero emissions become the standard for sustainability-minded corporations worldwide, this carbon mindset is being misapplied to water as we hear more and more about “net zero water.” But the truth is, water is more complicated than that and cannot be distilled down to an accounting exercise due to its unique traits. In general, […]