Thursday, April 24 | 12:00 PM – 1:00 PM ET
Join us for an insightful webinar exploring consumer attitudes and sustainability trends in the Great Lakes region as we break down the 2024 EcoFocus Sustainability Survey, a comprehensive look at U.S. consumer attitudes and behaviors around sustainability. This data-driven session will look at how sustainability trends are evolving and the impact these shifts are having on businesses today.
Since 2010, EcoFocus has conducted its annual survey to track sustainability perceptions and actions among consumers. In its 2024 edition, 4,000 nationally representative U.S. adults and 3,899 grocery shoppers were surveyed, gathering crucial insights into consumer sentiment and purchasing behaviors. This webinar will take a deep dive into the trends that surfaced in the eight U.S. Great Lakes states, offering valuable, data-backed findings that reveal how sustainability factors into decision-making for today’s consumers.
During the 1-hour webinar, our guest speaker from EcoFocus will address:
- Key trends in consumer sustainability attitudes and behaviors
- How consumers in the Great Lakes states are integrating sustainability into their daily lives
- The growing influence of sustainability on purchasing decisions
- What businesses need to know to adapt and align with evolving consumer expectations
- Key demographic differences and shifts in sustainability engagement
- What to expect in the 2025 survey
No matter your industry, this webinar will provide actionable insights to help your organization stay ahead of the curve and meet the demands of today’s eco-conscious consumer.
SPEAKER:
Jerry Croft, Chief Executive Officer, EcoFocus Research
Jerry Croft has more than 20 years of C-Suite executive experience and has held the titles of Chief Operating Officer (COO), Chief Strategy Officer (CSO), President and CEO. His tenure as the COO and CSO at Metropolis Media in New York honed his digital transformation skills, particularly towards sustainability. Jerry’s leadership in pivoting Metropolis, a leading media and event company in the Build Environment to focus on technology and sustainability highlights his commitment to a sustainable future. His acumen in research-driven strategy led to EcoFocus’s acquisition, aiming to enhance client’s sustainability practices with data driven insights.
MODERATOR:
Lora Shrake, Senior Program Director, Business and Sustainability, Council of the Great Lakes Region
Lora Shrake is the Senior Program Director, Business and Sustainability for the Council of the Great Lakes Region (CGLR), where she is working with a growing network of business leaders to connect across sustainability issues and support the advancement of cross-sector solutions. Some of the programmatic areas include circular economy, water stewardship, and climate change and decarbonization.
She also facilitates CGLR’s monthly business and sustainability webinar series, providing a platform for knowledge sharing and amplifying regional best practice.
About EcoFocus Research
EcoFocus Research is the leading market research company specializing in sustainability research and insights. They have been the trusted source for understanding consumer behavior and attitudes since 2010. Their work encompasses everything from climate change and recycling to responsible packaging and health and nutrition. With insights that transcend specific industries, EcoFocus Research empowers companies to navigate the ever-evolving landscape of sustainable consumer behavior. EcoFocus is exclusively focused on sustainability. And the EcoFocus team collectively has decades of experience in the field.
